Yorkshire Wildlife Park Foundation Privacy Policy

About this Privacy Policy

This policy explains what information Yorkshire Wildlife Park Foundation (“YWPF”) will collect about you, how it will be used and how it will be kept secure by YWPF.  It applies whenever we collect your personal information (including when you use our website or other digital platforms), so please read it carefully.

In this privacy policy, references to “we”, “us” and “our” means YWPF. References to “you” and “your” are to users of our website and other digital platforms.

YWPF is a registered charity in England and Wales (1152642). YWPF has relationships with fundraisers, volunteers, supporters and researchers, so we use personal information in order to operate.

Our privacy policy must be read together with any other legal notices or terms and conditions available. 

Please note that our website and other digital platforms may contain links to third party websites and other digital platforms which are provided for your convenience. We are only responsible for the privacy practices and security of our own digital platforms. We recommend that you check the privacy and security policies and procedures of each and every other website / digital platform that you visit.

YWPF is committed to protecting your privacy in accordance with their obligations under data protection legislation.

What is ‘Personal Information’

“Personal Information” is information about you which can be used alone or combined with other information to identify you personally.

The Personal Information that you provide to us may include your name, address, delivery address, date of birth (if applicable), email address, telephone number and payment card details.

If you update your Personal Information that we hold, we will notify you of the Personal Information we hold.

In some circumstances, we may also record details of any disability or health needs you may have disclosed at the time of booking a ticket for an event to ensure your comfort and safety. 

How we collect your Personal Information and what we use it for

You may give us your Personal Information in order to sign up for one our events, make a donation, register as a volunteer, apply for funding or otherwise communicate with us. 

All Personal Information that we collect about you will be recorded, used, and protected by us in accordance with applicable data protection legislation and this privacy policy. We may supplement the information that you provide with other information that we obtain from our dealings with you.

We will only collect, use and otherwise handle your Personal Information when it is necessary to:

  • respond to your queries, requests or complaints;
  • carry out direct marketing;
  • provide you with information to you that you have requested;
  • administer your donation or support your fundraising, including processing gift aid;
  • administer any competitions you may have entered into;
  • manage our events;
  • further our charitable objectives;
  • process applications for funding and for administration of our role in the projects that we fund;
  • create an individual profile for you so that we can deliver more relevant content to you through targeted communications;
  • host and maintaining our website;
  • provide technical support to you; and
  • prevent and detect fraud and other criminal offences and ensuring network security.

When you sign up with us for an online account, register to receive marketing communications from us, enter one of our competitions, fill in one of our forms (whether online or offline) or otherwise expressly provide us with your Personal Information, we may collect and store any Personal Information that you provide to us and we may use it to:

  • personalise and improve your experience on our digital platforms;
  • provide information you request from us; and
  • carry out profiling and market research.

When you interact with our digital platforms, we may also automatically collect the following information about your visit. This is primarily to help us better understand how you use our digital platforms to enable us to create better content and more relevant communications:

  • how you have reached our digital platform and the internet protocol (IP) address you have used;
  • your browser type, versions and plug-ins, and your operating system;
  • your journey through our digital platform, including which links you click on and any searches you made, how long you stayed on a page, and other page interaction information which videos you have watched and for how long;
  • what content you like or share;
  • which adverts you saw and responded to;
  • which pop up or push messages you might have seen and responded to;
  • your subscription status; and
  • information collected in any forms you complete.

We may also infer your country of location from the IP address you have used to access our digital platform and we may analyse which marketing activity led to your taking specific action on our digital platform.

Direct Marketing

Unless we believe there is a legitimate interest to contact you, we will only contact you by email or text message if you have actively consented to us doing so. By consenting to YWPF emails and texts or opting into email and text communications, you grant us permission to use your email address and mobile telephone number to send you email marketing communication. 

You can unsubscribe from email and text communications by clicking here, or by writing to us at the address below. Please note, if you don’t choose to receive this information, we will be unable to keep you informed of projects that are being funded by YWPF or events, fundraisers we may be hosting or funding opportunities available.

We may also participate in Facebook’s ‘Custom Audience’ service from time to time. This service enables YWP to display to you personalised advertisements when you visit Facebook’s social media platforms. It works by converting your email address to a unique number that Facebook uses to match to unique numbers that Facebook generates from email addresses of its users. Where we use Facebook Custom Audiences, we will only include you if you have consented to receive marketing from us. If you have given us your consent, you can change your mind at any time by unsubscribing or by adjusting your preferences in the preference centre.

Sharing your Personal Information

YWPF will not sell  or share your Personal Information however, we may share your data with third parties (a) if we are under a legal or regulatory duty to do so, (b) if it is necessary to do so to enforce our terms of use,  terms and conditions of sale  or other contractual rights, (c) to lawfully assist the police or security services with the prevention and detection of crime or terrorist activity, (d) where such disclosure is necessary to protect the safety or security of any persons, and/or (e) otherwise as permitted under applicable law.

We may have a basis to use your Personal Information where we are entering into a contract with you or performing our obligations under that contract.  In order to fulfil our contractual arrangements that we have with you, we may need to appoint other organisations to carry out some of the data processing activities on our behalf. These may include, for example, payment processing organisations, delivery organisations and fraud prevention and screening.

Security of Personal Information

YWPF takes the security of your Personal Information seriously and we have put in place appropriate technical and organisational security measures to prevent your Personal Information from accidently being lost, used or accessed in an unauthorised way, altered or disclosed.   

When you submit your credit or debit card details to us, we use industry standard Secure Sockets Layer (SSL) encryption technology to guard your information. In addition, we have security procedures in place to protect our paper-based systems and computerised databases from loss and misuse, and only allow access to them when it is absolutely necessary to do so, and then under strict guidelines as to what use may be made of the Personal Information contained within them.

Where a password is required to access certain areas of our digital platforms, you are responsible for keeping your password secure and confidential. Please do not share or disclose your password to any other person.

How long will you use my personal data for?

Unless you tell us otherwise, we will retain your Personal Information for 10 years.  After 10 years, unless you give consent for us to continue holding your Personal Information, your Personal Information will be deleted from our system. If you wish to submit a request that your data be deleted, please write to us at the address below or click on this link.

Aged under 16

If you are under 16, you may only use the restricted areas of our digital platforms if your parent or legal guardian has first told us that you are allowed to do so.

If you are under 16 and wish to register, you must truthfully tell us your name, email address, country and date of birth. Our system will then ask you for the name and email address of your parent or legal guardian. We will send them an email so they are aware of your request and will ask them for their consent and to confirm they have authority to give that consent. We need their consent or refusal within 7 days, or else we will assume consent is not granted. Their consent can be withdrawn at any stage.

Even if your parent or legal guardian gives their consent to your registration, if you are under 16 we still expect you to tell them and get their agreement in advance each time before you:

  • email us, or ask us to email anything to you;
  • send any information to us;
  • enter any competition or game that requires information about you or offers a prize; or
  • offer or agree to buy anything online.

If you are the parent or legal guardian of a user of our digital platforms who is under 16, they can access and use unrestricted areas, but we will need your direct consent if they wish to gain access to restricted areas. If a user enters a date of birth which indicates they are under 16 when they try to register, our system will request them to provide us with your name and email address so that we can contact you to get your consent. The registration process cannot proceed without this. If we do not hear from you within 7 days, we will assume consent is refused. If you consent, we will complete the registration process. Whether you refuse or provide consent, we will update the child by email.


In common with many other website operators, we use standard technology called ‘cookies’ to enhance your experience on our website. Cookies are small pieces of information that are stored by your browser on your computer’s hard drive and they are used to record how you navigate this website on each visit.

It is possible for you to stop or restrict the cookies set by YWPF by changing your browsers setting, however this may affect the functionality of the site.

For further, more detailed information on how we use cookies, please refer to our Cookie Policy which you can read here.

More about your information – your rights

You have a right to:

  • access the Personal Information we hold about you;
  • correct or update your personal information at any time;
  • request erasure of your Personal Information;
  • object to the processing of your Personal Information;
  • request restriction of processing your Personal Information;
  • request the transfer of your Personal Information to you or a third party;
  • withdraw consent where we are relying on consent to process your Personal Information.

You can do any of the above by emailing us at privacy@yorkshirewildlifepark.com or by changing your profile on our website. Please include your name, address, date of birth and email address when you contact us as this helps us to ensure that we accept amendments only from the correct person. We encourage you to promptly update your personal information if it changes.

Please note that you will not have to pay a fee to access your personal data (or to exercise any of the other rights).

You have the right to receive a copy of the personal information that we hold about you. Please write to us at the address above if you wish to exercise this right.

If you have subscribed to receive marketing communications, you can unsubscribe here at any time.

Changes to this privacy policy

We may change our Privacy Policy from time to time. When we change our Privacy Policy, we will publish the updated policy on our website.  Please check this policy regularly. Subject to applicable laws, all changes will take effect as soon as we publish the updated Privacy Policy. 

How to contact us about your personal information or this privacy policy

If you have any questions about this privacy policy or about the Personal Information we hold about you, please email us at privacy@yorkshirewildlifepark.com or write to us at the following address:

Yorkshire Wildlife Park Foundation,
Brockholes Lane,

Where to make a complaint

If you have a complaint regarding any aspect of your Personal Information or this privacy policy, please write to us at the above address in the first instance. If you are still not satisfied with the outcome of your complaint, you may write to the Information Commissioner’s Office at the following address:

Information Commissioner’s Office

Wycliffe House,
Water Lane,

You can also contact the Information Commissioner’s Office using their online form: https://ico.org.uk/global/contact-us/email/